About
Emerging editorial and digital marketing professional with a strong foundation in newsroom operations, content management, and cross-functional collaboration. Experienced in managing editorial workflows, optimizing processes, and driving measurable performance improvements in both newsroom and digital environments. Skilled in data analysis, stakeholder communication, and problem-solving in high-pressure settings. Holds dual Master’s degrees in Luxury Brand Management and Communication & Journalism, with over three years of professional experience.
Work
Bengaluru, Karnataka, India
→
Summary
Orchestrated data-driven social media campaigns and content strategies to enhance brand visibility, audience engagement, and user retention for ShareChat India.
Highlights
Managed and optimized comprehensive social media campaigns, achieving a 30% increase in brand visibility and a 25% rise in audience engagement.
Analyzed granular user engagement metrics to refine content strategies, driving a 40% improvement in overall platform performance.
Developed and implemented targeted marketing strategies, successfully increasing user retention by 15% and user interaction by 25%.
Created and curated engaging multimedia content, including posts, videos, and graphics, to align with brand objectives and enhance user experience.
Monitored user engagement metrics and applied A/B testing insights to iteratively optimize content, resulting in a 15% increase in retention.
Utilized advanced data analytics tools to track campaign performance, generating comprehensive reports and actionable insights for stakeholders.
Bengaluru, Karnataka, India
→
Summary
Edited and optimized automotive news content for One India (Drive Spark), significantly boosting organic traffic and ensuring high editorial standards.
Highlights
Edited and optimized over 500+ automotive news pieces and blog articles, boosting organic traffic by 20% year-over-year (YoY).
Collaborated cross-functionally with writers and contributors to ensure the production of engaging, error-free, and high-quality articles.
Monitored automotive industry trends and competitor content, ensuring relevance and providing insightful, competitive content strategies.
Assisted in developing and implementing content strategies that enhanced reader engagement and significantly increased website traffic.
Ensured timely publication of all articles and features, consistently meeting tight deadlines while upholding stringent high-quality editorial standards.
Contributed to expanding platform audience reach by implementing effective content optimization and SEO practices, improving discoverability.
Bengaluru, Karnataka, India
→
Summary
Managed business news coverage by leading a team of reporters, editing content for accuracy and engagement, and overseeing real-time reporting on markets, corporate announcements, and economic policy. Ensured high editorial standards, compliance with media law, and alignment with organisational goals while driving audience growth through timely, data-driven business journalism.
Highlights
Oversaw daily business news coverage, ensuring accuracy, timeliness, and relevance across print and digital platforms.
Managed a team of reporters and contributors, assigning stories, editing copy, and providing feedback to uphold editorial standards.
Monitored financial markets, corporate announcements, and economic policy to identify breaking news and emerging story opportunities.
Edited and optimized articles for clarity, SEO, and audience engagement, driving readership growth and visibility.
Coordinated with design, multimedia, and social media teams to package stories effectively across channels.
Maintained relationships with industry contacts, analysts, and PR representatives to secure exclusive insights and interviews.
Ensured compliance with media law, ethical journalism standards, and organisational editorial policies.
Produced data-driven reports and performance reviews, tracking audience engagement and business desk output.
Education
Skills
Digital Marketing
SEO, SEM, Social Media Ads, Google Analytics, Content Strategy, Content Creation, Blogs, Graphics, Video, Social Media Management, Meta, Instagram, LinkedIn, YouTube, Marketing Analytics, Reporting, CRM, Engagement Tools, Mailchimp, HubSpot, Brand Strategy, Campaign Execution, Content Optimization.
Communication & Collaboration
Stakeholder Communication, Cross-functional Collaboration, Client Relationship Management, Community Engagement, User Query Resolution, Editorial Standards, Excellent Communication.
Data Analysis & Strategy
User Engagement Metrics, A/B Testing, Data Analytics Tools, Performance Tracking, Industry Trend Monitoring, Competitor Analysis, Strategic Planning, Problem-Solving, Business Acumen, Analytical Expertise.
Content Management & Editing
Editorial Operations, Copy Editing, Proofreading, Quality Assurance, Multimedia Coordination, Timely Publication, SEO Practices.
Project & Time Management
Organizational Management, Time Management, Deadline Adherence, Project Coordination, Organizational & Time Management.
Leadership & Team Management
Leadership, Team Management, Staff Development Training.
Customer Service
Customer Service Excellence.
Professional Attributes
Adaptability, Attention to Detail.
Software & Tools
MS Office, SAP, Slack.
Internship
Educational Multimedia Research Centre, University of calicut
|Production Programme Trainee
→
Malayala Manorama Daily
|Editorial Trainee
→